Following the creative wave of packaging design in the decade of 2023s, our designers are blowing life into printed packaging designs with a variety of materials, graphic elements and even colour palettes to help bring a sense of luxury, sophistication, and eye-catching, increasing the percentage of picking up your product with just a glance.
As the year 2023 draws to a close, raising the experience of in-house shopping during the pandemic, it's the time of e-commerce. With that notice, CX Pack has worked closely with brands to apply the latest trends into every product packaging. Check out each of these exciting trends that will play an essential role in attracting any business's potential customers.
Collaborating with Fortune 500 brands
Detailed illustrations that show different types of transformations can help yours brands to be memorable. These types of packaging not only tell the story of brands or products but also become art objects themselves.
1. Packaging Printing is an art form
Consumers will be overwhelmed with options and with so many brands and products out there. It will be even more challenging for brands to create something unique and meaningful that resonates with their customers. That's why artful designs showing fascinating ideas like "art form" are poised to be one of the biggest printed packaging trends recently.
2. Minimalist styles
Perhaps you often hear about this term in house decoration, but in 2023,the Minimalist design gives printed packaging a cool and edgy feel. This trend will take Simplicity to the next level. Then, It goes beyond the era of attracting customers through color stacking, and the minimalist color tones allow consumers to directly see the brand when shopping, thereby achieving a more prominent brand effect.
So far, this trend has been taken advantage of very well to deliver the most satisfied modern as well as freshen products to the recipients.
3. Creative forms for traditional products
Of course, if your traditional products already have a certain brand effect and also have a customer base.You can choose the packaging form of innovative brand products and adopt more unique printing and packaging creativity. The most effective use of this packaging will be for the brand to use constructive forms to strengthen its brand image and tell its brand story.
Our designers are always searching for new forms. Each year, we can see a lot of concepts that play with different forms of packages. But recently, there are many real projects which are already on shelves and show us new constructive forms for traditional products.
4. Transparency allowing colours to shine through
Many products, like coffee or snacks products, have a colour all of their own. Therefore, brands are expected to play off their product’s colour and incorporate it into their printed packaging design. Using transparent packaging that showcases a product's colour may be a win-win. It allows brands to approach more to the design process as well as let their product take center stage, without sacrificing visual interest or impact with the ultimate packaging design.
In the upcoming years, more brands will experiment with transparency, layering design elements of transparent materials and using the product’s colour as a design feature to add contrast and make those elements pop once the brand’s product is poured into it.
Now that you know the trends that are set to dominate the printed packaging world in the upcoming years. All that's left to do is embrace those trends and use them to take your packaging design to the next level. Our designers can create stand-out packaging designs just for you. Thus, don't hesitate to check up on our packaging here or if you have any questions, you can reach out to us for more information.