Food packaging is crucial to your brand as it can either enhance or undermine your products. Whether creating new products or redesigning old ones, understanding the key principles of good food packaging is crucial. Here are five common mistakes to avoid:
Not Checking on Clarity
We know you're excited about your new product and want to get it out ASAP, but don't forget to check for clarity! Your packaging should be clear enough so consumers can easily see what they're buying. They'll be unhappy with their purchase if they can't tell what the product is or how much they're paying.
Using too much text
As a business owner, your goal is to create an attractive product that sells well, which means you want to clearly convey your message so that consumers can easily understand what you are selling and why they should buy it. Too much text on your food packaging will make it difficult for customers to read and understand the content you are trying to communicate with them. There are too many words on the front of your packaging, making it harder for customers to understand what is inside the packaging and why they want to buy it.
Keep it simple! The best way to avoid excessive text on the front of the packaging is to keep it simple. Besides providing necessary product information to customers on the back of the packaging, try not to have too much text on the front of the packaging.
Make your brand name too small
Do you want to sell more food? If that's the case, you must ensure that your brand name is visible and large. Previously, we learned that there should not be too much text on the front of the packaging because it is used to showcase your brand! Your customers will shop at grocery stores, view products at online markets or local health food stores. They will see products with big brands and designs. These brands are big because they do a great job in ensuring that people know who they are and what they are doing. Therefore, when designing food packaging, you must ensure that your brand name is large enough so that everyone who sees it can easily and quickly read it. Therefore, avoiding these errors is crucial.
Using a Font that is Hard to Read or has too Many Flourishes and Curves that Make It Hard to Read
The typeface you use on your packaging can make all the difference in attracting customers. You'll lose sales if you choose a font that's hard to read or has too many flourishes and curves that make it hard to read in your copy. You want something clean and easy-to-read but also memorable. This can be especially true if you're selling food products, wholesale paper bags or something else where people want to know precisely what they're getting.
The food packaging materials used are too poor
Poor quality food packaging can make your customers feel disgusted with your food, while high-quality food packaging can make people immediately want to buy and consume it. Therefore, choosing the materials for food packaging is very important. Food packaging can be waterproof and moisture-proof, or environmentally friendly and biodegradable. The most important thing is that choosing good food packaging materials can gain recognition from your customers.
Final Word
In conclusion, we have learned that packaging is not just about looks but also the product's sustainability. We have also learned that good packaging can help in marketing, sales, and distribution.
If you have any needs for customized food packaging, please feel free to contact us at any time!
Guangdong Changxing Printing Service Co., Ltd.
Address : Left side of the hutou market , Chaoshan highway ,Chaoan,Chaozhou,Guangdong China
Factory Address : Left side of the hutou market , Chaoshan highway ,Chaoan,Chaozhou,Guangdong China
